Brand Asset Management & Production
Gorji Biscuit Co.: Multi-Channel Asset Systems & Production
Standardized high-volume retail packaging and optimized pre-press workflows to modernize the brand and regain shelf visibility
The Challenge
Outdated packaging was causing loss of shelf presence and consumer appeal. A strategic refresh was needed to modernize visuals without a full brand overhaul.
Role & Solution
Role: Packaging & Graphic Designer — Production Supervisor
- Redesigned packaging and box structures to enhance clarity and appeal
- Produced high-fidelity mockups to validate visual impact before production
- Oversaw print production for color accuracy and quality control
- Developed cohesive retail and POS materials (POP displays, shelf talkers, banners, exhibition stands)
- Created sales enablement collateral to support communication of modernized value
Key Outcomes
17–21%
Boost in Consumer Recognition
Modernized
Packaging and POS System
Managed
End-to-End Print Production QC
High-Level Impact
The successful modernization project regained critical shelf presence and competitive edge, directly ensuring the brand resonated with contemporary consumer preferences while achieving significant quality control in print execution.
Portfolio 