E-Commerce Brand Foundation
Citrus + Sage: E-Brand Identity Launch
Built a sophisticated, memorable brand identity from scratch for a high-end marketplace, establishing trust and premium positioning for the target audience.
The Challenge
Launching a new brand with zero presence required a complete identity that felt established, trustworthy, and upscale to attract discerning customers.
Role & Solution
Role: Brand Designer
- Defined upscale aesthetic through research and mood boards
- Developed full logo system and refined color palette
- Created Brand Style Guide for typography, imagery, and applications
- Designed retail materials, social media, and packaging mockups
Key Outcomes
15–20%
Boost in Brand Recognition
Full
Logo System Delivered
Premium
Brand Positioning Achieved
High-Level Impact
The foundation established immediate visual credibility, enabling a successful market entry and strong initial customer conversion rates.
Portfolio 